ALL IN ONE BRANDING PROCESS
FROM 3 TO 5 MONTHS
The brand is the positive or negative impression that exists in the minds of consumers. These impressions are created over brand’s life as a direct result of brand’s action on the market and this is not restricted to communication processes only. Every action of the brand’s strategy contributes to its DNA.
Visioneering is done through interviews and workshops with the management, marketing and all stakeholders who have a direct influence on the brand’s role within the corporation. Visioneering is about posing many questions about the new brand and giving answers.
Now your brand meets consumers insight achieving its ambition. Brand architecture usually culminates in the Big Brand Idea & the messaging stream. Creative stimulus material will be produced during this phase. Scaled consumer research is used for brand architecture validation, refinement and finetuning.
The Imagination Workshop stimulates creative thinking around your brand, based on its architecture. Workshop’s output is the Big Brand Idea, the messaging stream, a roadmap for innovation, a number of insanely great activation ideas for immediate implementation.
At the end of the brand’s development project everything is captured in a short and concise Strategic Brand Manual.